Dr. Schleuniger® Pharmatron – a winner in the Red Dot Award 2014: SmartTest 50 is awarded for high design quality

Dr. Schleuniger® Pharmatron convinced the 40-member expert panel for the Red Dot Award: Product Design 2014 with the high design quality of its SmartTest 50. In the current competition, the international experts discussed and evaluated 4,815 entries from 53 countries. But only designs which won over the jury with quality and innovative strength won an award. The tablet hardness testing system by Dr. Schleuniger® Pharmatron was successful and received the coveted Red Dot quality seal as its deserved reward.

On 7 July 2014, the highlight of the internationally renowned product competition will be celebrated in Essen, Germany: the presentation of the acclaimed Red Dot during the traditional Red Dot Gala and subsequent Designers’ Night. On that evening, roughly 1,200 guests from around the world gather in Essen in order to experience the awards ceremony. In the course of the party in the Red Dot Design Museum Essen, the winners’ exhibition will also be opened, presenting the award-winning product SmartTest 50 to a wide audience for four weeks before it enters the museum’s permanent exhibition.

The SmartTest 50 sets new standards in fast and efficient semi-automatic testing of up to 5 physical parameters. Weight, thickness, width, diameter/length and hardness of virtually all tablet shapes can be tested in full compliance with current Pharmacopeia requirements. Proven Dr. Schleuniger hardness measuring technology guarantees accurate and highly reliable test data that can be evaluated immediately. An integrated color touch screen with simple icon-based navigation makes operating the SmartTest 50 very intuitive consequently reducing operator training time to an absolute minimum.

Prof. Dr. Peter Zec, initiator and CEO of Red Dot, on the decision process in the Red Dot Award: “The 40 experts assessed the quality of the entries with the utmost care and attention. Due to their backgrounds, they also assessed the special cultural aspects of the designs from 53 countries. But only the best products receive an award from the jury. This is especially reflected in the percentage of successful entries in the Red Dot Award, which is much smaller in contrast to other international design competitions. Therefore, the winners can be proud of their achievements – with their entries, they stood out from the rest and were able to pass the test in front of the critical eyes of the experts. This success will be perceptible during the Red Dot Gala, when the laureates will receive the recognition of the international audience.”