Micromeritics Instrument Corporation today announced it has named Petra Roth, to the newly created position of European Marketing Manager. Petra Roth had spent 15 years with industry giant Thermo Fisher Scientific in various positions, most recently as Marketing Business Partner serving the Life Sciences business unit.
“We are delighted to have a seasoned professional like Petra to head up the marketing of our burgeoning operations in Europe,” said Randy Byrne, Micromeritics Head of Global Marketing. “Her accomplishments in her past roles are well regarded and we know that her experience and expertise will help us transform our global business strategy into regionally relevant marketing campaigns and programs that create customer value, nurture relationships with prospective or existing clients and communicate our success stories while driving growth. Establishing the Marketing Manager role in Europe supports our commitment to our growing customer base in the region.”
Holding a degree in economics from the University of Trier, Germany, Petra brings more than 20 years of experience in business-to-business marketing with advanced knowledge in developing, deploying and coordinating key marketing communications campaigns and programs.